The RFL has announced it will restructure the organisation to ensure it is best placed to serve the sport in the coming years.
The new structure will focus on ensuring the RFL is embracing digital technologies across the sport, putting fans, players and volunteers at the heart of everything it does. It will also see the RFL continue to focus support on the England national team to give it the best chance of success at the 2017 World Cup and provide the perfect catalyst for a home World Cup in 2021.
Recent changes in the Government’s sports strategy also provided an opportunity for the RFL to reassess its priorities and following a review of the entire organisation, changes will now be implemented in the coming months that will see the governing body make the transformation needed for it to move forward.
RFL Chief Executive, Nigel Wood, said: “Rugby League appreciates all of the public funding that comes into the sport but the RFL also needs to create new funding streams into all levels of the game if it is to truly maximise the opportunity of hosting the World Cup in 2021.
“We will look to build on the growth in participation numbers, strong league and competition management and improvements in player retention over recent years. We will focus on embracing new technologies and we are confident that the changes we are making will put the sport in a much stronger position for the opportunities and challenges that lie ahead.
“With successful programmes already in place, such as our Sky Try campaign, which has committed £7m investment until 2021 and has seen 80,000 children play Rugby League this year, we are in a good position to continue to grow this great sport.”