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New World Cup brand launched

It’s exactly 500 days to go to the start of next year’s Rugby League World Cup which begins at St James Park, Newcastle on October 23, 2021.


The spectacular World Cup kick-off will see England take on Samoa at an iconic stadium that has become synonymous with Rugby League thanks to the North-East popularity of Magic Weekend and its ideal situation in the heart of the Geordie city.

To mark the 500-day milestone, World Cup organisers have today (Wed) unveiled a new branding for the tournament, aptly called “The Power of Togetherness” and including three stars to represent the three tournaments that will run side by side, the men’s, women’s and wheelchair events.

A World Cup spokesperson said:

“The Power of Togetherness will allow us to focus on human interest stories, emotional connections and a celebration of togetherness.

“Our refreshed World Cup identity showcases the values of inclusivity and boldness by incorporating all three tournaments into one logo which represents the uniqueness of RLWC2021.”


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