Grand Final week begins with Rugby League celebrating a significant milestone after Our League membership broke through the 200,000 barrier on a memorable weekend.
The RFL’s membership scheme for all, launched in 2017 in partnership with InCrowd, has allowed live streaming of a huge range of Rugby League.
Last weekend was a great example, with coverage of the UK Try Tag Nationals, the Women’s Championship Grand Final and the Betfred League 1 Play-Off thriller between Keighley Cougars and Doncaster.
The clips of the Our League coverage of Doncaster’s last-gasp winning try from Liam Johnson, and Jake Sweeting’s nerveless touchline conversion, have now generated almost 100,000 views across the RFL’s digital channels, which had a reach of more than 3 million over the weekend.
Mark Foster, the RFL’s Chief Commercial Officer, said:
“This is a great way to start a huge week of Rugby League.
“The news came through that we had passed 200,000 members during Our League’s coverage of the thrilling Betfred League 1 Play-Off between Keighley Cougars and Doncaster.
“It’s been an amazing journey since we launched Our League with InCrowd in the autumn of 2017. Our 200,000-plus members come from 154 countries, and all 124 postal areas of the UK.
“Having our own OTT platform was a crucial resource for the sport during the Covid-19 pandemic, allowing clubs to stream behind closed doors fixtures to their fans and it continues to provide us with the ability to stream all sorts of Rugby League matches and formats to fans, as well as engaging fans with predictions, Player of the Match votes and competitions.
“That was shown again at the weekend with the National Try Tag Festival and the Women’s Championship Final as well as the League 1 Play-Off , which had our best viewing figures this season for a League 1 fixture.
“And next weekend we hope to beat that with the Play-Off Final between Workington Town and Doncaster on Sunday lunchtime.
“Beyond that, we’ve got exciting plans for 2022 – especially with the app to be taken over by RLWC2021 in the autumn.”
Darren Parsons, the Senior Account and Insights Manager at InCrowd, said:
“This significant milestone is perfectly timed with Our League’s fourth anniversary this month, and before some great end-of-season drama this week.
“Our League continues to evolve with exciting new developments in the near future and even more to follow ahead of the 2022 season as well as the rescheduled RLWC2021 next Autumn.
“It was fantastic to see the platform brilliantly placed to support the RFL and Super League, allowing them to stay connected to fans throughout the pandemic in 2020 and into 2021 and we look forward to our further collaboration in delivering truly innovative and data-powered experiences to Rugby League fans and participants.”
To join Our League, download the app via the App Store or Play Store or sign up at www.rugby-league.com/ourleague for FREE!
And don’t forget to say that OLDHAM RLFC is the club you support.
It doesn’t cost a penny to join and your allegiance to Roughyeds is of benefit to the club at a time when all clubs, especially those in League One, need all the help they can get.